Monday, October 10, 2011

AirTalk for Tuesday, October 11, 2011

Contact: Producers Linda Othenin-Girard, Karen Fritsche, Katie Sprenger & Jasmin Tuffaha




Tuesday, October 11, 2011


10:07 –10:20 



10:20 – 10:26 PITCH BREAK


10:26 –10:39

Topic: Food fight – Capitol Hill vs. Madison Avenue: Ronald McDonald and Toucan Sam are just as popular, if not more so, than SpongeBob Squarepants and Hannah Montana. Television ads for fast foods and sweet treats jam the cartoon schedule, but now a federal government agency wants kids to be sold on healthier choices. The Interagency Working Group on Food Marketed to Children (IWG) is asking food marketers to pitch foods with lower fat, lower sodium, lower sugar, and more grains, fruits and veggies. They say it would prevent obesity in children. Key players in the food industry are dismayed by the proposals. The Association of National Advertisers states, "Report after report has shown that advertising is not a primary causal factor in childhood obesity – in fact, advertising on children’s programming has been declining while obesity rates have gone up." They go on to claim that wheat bread, most yogurts, peanut butter, and even 2% milk would violate the proposed standards.  The IWG concedes their nutritional targets "are ambitious and, in certain respects, may differ from specific federal regulations and guidelines, but that doesn’t mean they’re in conflict." Lawmakers are getting in on the fight. Some Republican legislators have written a letter asking that the first draft of proposals be withdrawn – even though the standards are voluntary. The House Committee on Energy and Commerce will be hearing testimony from all the heavy hitters tomorrow (WED), but first AirTalk wants to hear your take Could restrictions on ads improve the health of children? What ads do you want your kids to see? What foods do you want them to eat? If standards carry the weight of the IWG -- which is made up of the Federal Trade Commission, the Centers for Disease Control and Prevention, the Food and Drug Administration, and the United States Department of Agriculture -- are they truly voluntary? Do the proposals violate free speech principles?


                                    PRO GOVERNMENT PROPOSALS

Guest: Margo Wootan, Director, Nutrition Policy, Center for Science in the Public Interest



                                    ANTI GOVERNMENT PROPOSALS


Guest: Jim Davidson, Alliance for American Advertising (a nonpartisan coalition of media, advertising and food manufacturing organizations and companies); Chair of the Public Policy practice group at Polsinelli Shughart, a law firm based in Washington, D.C.




10:39 – 10:44 PITCH BREAK


10:44 – 10:55 

Topic: Food fight – Capitol Hill vs. Madison Avenue (cont’d)

11:07 –11:20  (THREE SEGMENTS)

Topic: What’s your worldview? One of the longest standing debates throughout history is that of whether spirituality or science should be used as the ultimate means to experience and analyze reality. While the issue is deeply contentious and the opposing sides are incredibly passionate in regards to their beliefs, it’s not impossible for parties in both camps to engage in civilized discourse and learn from one another. That’s exactly what authors Deepak Chopra and Leonard Mlodinow prove to their readers in their new book, War of the Worldviews: Science vs. Spirituality. Chopra, an esteemed spiritual advocate, and Mlodinow, a Caltech physicist, respectfully engage each other and explore such fundamental topics as the creation of the universe, the origin of life, the nature of time, the power of genetics and the existence of God. Do you depend on science or spirituality to understand the world around you? Are a hard-lined supporter of one or the other? Do you combine ideas from both fields for a composite approach? Is it possible for one side to even be completely right or wrong? What works for you? 


Guest: Deepak Chopra, co-author of War of the Worldviews: Science vs. Spirituality (Harmony Books); fellow of the American College of Physicians, a member of the American Association of Clinical Endocrinologists, adjunct professor at the Kellogg School of Management, and a senior scientist with the Gallup Organization; founder and president of the Alliance for a New Humanity



Guest: Leonard Mlodinow (“muh-LAW-duh-nove”), co-author of War of the Worldviews: Science vs. Spirituality (Harmony Books); physicist at Caltech; bestselling author of The Drunkard’s Walk: How Randomness Rules our Lives; former writer for Star Trek: The Next Generation



NOTE: Deepak Chopra and Leonard Mlodinow will be in conversation with KPCC’s Patt Morrison tonight at 7:30pm at All Saints Church in Pasadena. Tickets to this “Live Talks Los Angeles” event are $20. More information on the AirTalk page at


11:20 – 11:26 PITCH BREAK


11:26 –11:39

Topic: What’s your worldview? (continued)


11:39 – 11:44 PITCH BREAK


11:44 – 11:55 

Topic: What’s your worldview? (continued)



Warm regards,

Jasmin Tuffaha    office: 626.583.5162  cell: 310.710.5357

Producer, “AirTalk with Larry Mantle” 


89.3 KPCC 89.1 KUOR 90.3 KPCV
A Southern California Public Radio station | Facebook | @AirTalk


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