Monday, July 16, 2012

Patt Morrison schedule for Tuesday, July 17, 2012

1:06 – 1:39 – OPEN



1:41:30 – 1:58:30

Some of America’s most prominent companies have become ‘ethical chic,’ but how ethical are they really?

In the digital age, information travels faster than ever thanks to texting, e-mailing, and social media. As a result, word of mouth or word of Twitter, are increasingly vital for companies looking to establish trendy reputations among consumers. Some companies such as Apple Inc. have managed to win over many consumers’ trust, loyalty, and adoration through clever marketing techniques. Author Fran Hawthorne, however, questions the ethical standards practiced by the beloved companies behind some of America’s most popular brands, including Apple, American Apparel, Trader Joe’s, Tom’s of Maine and more. Hawthorne investigated these companies and revealed her intriguing findings in her latest book. Some brands seem to project progressive images, but how progressive and how ethical are they really? How much does a company’s ethical track record really matter to you as a consumer? How do you decide whether or not you can trust a company?



Fran Hawthorne, author of “Ethical Chic: The Inside Story of the Companies We Think We Love”


2:06 – 2:19  – OPEN



2:21:30 – 2:39

Air Conditioning turns 110

They say the Winchester rifle won the West, but some beg to differ. In many ways, air conditioning won the west, allowing millions of people to live in almost uninhabitable deserts. Patt celebrates the 110th anniversary of modern air conditioning and takes a look at how it forever changed development in the western United States. Tune in to learn about its earliest origins in ancient Egypt, Benjamin Franklin’s experiments with evaporation as a means of cooling, and the first large-scale electrical air conditioning invented in 1911 by Willis Haviland Carrier.


Stan Cox, senior scientist at The Land Institute in Salina, Kansas and author of “Losing Our Cool: Uncomfortable Truths About Our Air-Conditioned World”


David Seifman, City Hall bureau chief, New York Post


2:41:30 – 2:58:30
‘Fight Club’ author Chuck Palahniuk reimagines his third novel ‘Invisible Monsters’

Authors don’t usually get the chance to do a “director’s cut” of their earlier works, but success has its perks. It was the David Fincher-directed adaptation of Chuck Palahniuk’s first book, “Fight Club” that would put the author on the literary map, but Palahniuk had penned two other books before Fincher’s movie got released three years after the book was originally published. Due to Palahniuk’s relative obscurity in the interim, his third book, “Invisible Monsters” was only released in paperback form. In his post-“Fight Club” notoriety, Palahniuk wrote nine more books, including “Choke,” “Rant” and “Lullaby” but felt that the first edition of “Invisible Monsters” didn’t fully realize his original vision for the work. The newly released 2012 hardcover edition of the revamped book is called “Invisible Monsters Remix” and it provided Palahniuk the opportunity to add additional scenes and use an innovative pacing that finds readers jumping between chapters to follow the plot that blurs the line between fiction and fact. What are your favorite Chuck Palahniuk books? What are artists accomplishing when they go back and modify their older works? 


Chuck Palahniuk (PAHL-ah-nick – rhymes with “politic”), author of “Invisible Monsters Remix (W.W. Norton and Company 2012), his other books include “Fight Club,” “Choke” and “Rant”









Producer - Patt Morrison
89.3 KPCC - Southern California Public Radio
213.290.4201 – mobile/SMS
626-583-5171  – office
474 South Raymond Avenue
Pasadena, CA  91105


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