Patt Morrison for Friday, February 18, 2011

PATT MORRISON SCHEDULE

Friday, February 18, 2011

1-3 p.m.

 

CALL-IN @ 866-893-5722, 866-893-KPCC; OR JOIN THE CONVERSATION ONLINE ON THE PATT MORRISON BLOG AT KPCC-DOT-ORG

 

 

1:06 – 1:39

OPEN

 

 

1:41 – 1:58:30

You’ve heard of Los Doyers – what about Los Lakers?

In what seems like an effort to court Latinos, the fastest-growing segment of the United States, the Los Angeles Lakers have just signed a 20-year contract with Timer Warner Cable to create a Spanish-language sports network heavily featuring the Lakers. The first of its kind network, set to launch at the start of the 2012-13 season, is the most recent attempt in a series of efforts by the National Basketball Association (NBA) and the Lakers to reach out to Latinos – the NBA launched éne-bé-a, an initiative including Spanish-language websites, ad campaigns, and specially branded merchandise. So does targeting a specific ethnic or racial group really do the trick in terms of marketing? Or could it come off as offensive to said group (or others)?

 

Guests:

John Black, Vice President of Public Relations, Los Angeles Lakers

CALL HIM:

 

Saskia Sorrosa, Director of Hispanic marketing, National Basketball Association (NBA)

CALL HER:

 

UNCONFIRMED

Esther J. Cepeda, columnist for the Chicago Sun-Times and columnist for a national newspaper syndication for the Washington Post Writers Group

CALL HER: 

 

 

2:06 – 2:30

Should every American child have access to free childcare and early education?

It’s an idea that’s been kicked around for decades but one that has increasing relevance in the American economy of 2011, when families are still struggling with their finances and income inequality continues to grow at a rapid clip:  the idea of providing free, universal access to childcare and early childhood education.  Sen. Bernie Sanders has just introduced the “Foundations for Success Act” that would provide childcare and early education to all children six weeks old through kindergarten.  Through a national competition among states, modeled closely after the “Race for the Top” competition for education funds, states would apply for federal grants and establish high standards for early child care and education.  Sen. Sanders argues that giving this kind of access to care and education is essential for keeping the United States economically competitive to other countries and helping to speed along the economic recovery.  Critics would content that, while the idea of universal childcare is nice, there is simply no way the country can afford it right now.  Would the hefty investment in free childcare and early education pay off in the end for American families?

 

Guests:

UNCONFIRMED

Darcy Olsen, president & CEO of the Goldwater Institute

 

Representative of the Children’s Defense Fund

 

 

 

2:30 – 2:39

OPEN

 

 

2:41 – 2:58:30

Charlie Sheen’s behavior – and a studio’s responsibility

Actor Charlie Sheen goes off the rails time after time, then goes back on TV, and the ratings go up. His ex-wife, Denise Richards, told Barbara Walters in a pre-taped episode of The View that will air today [Friday], “…this is Charlie's lifestyle. He makes no bones about it... and it is what it is." Viewers don’t seem to care that the popular star of Two and a Half Men has been lying low in his mansion since being rushed to the hospital after a 36-hour episode filled with alcohol, cocaine and porn stars, and that his absence left his hit CBS show on production hiatus, putting his crew out of work. Is this more mutually exploitive Hollywood and just another in a long string of similar episodes where studios and the public overlook the problems of major stars in trouble? Or does reality mirror fiction so closely that we all just go along with it?

 

Guests:

NOT CONFIRMED:

Jeanine Basinger, author, The Star Machine and Chair of the Film Studies Department at Wesleyan University

Contact:

 

 

 

 

Jonathan Serviss
Senior Producer, Patt Morrison
Southern California Public Radio
NPR Affiliate for Los Angeles
89.3 KPCC-FM | 89.1 KUOR-FM | 90.3 KPCV-FM
626.583.5171, office
415.497.2131, mobile
jserviss@kpcc.org / jserviss@scpr.org
www.scpr.org