Wednesday, November 30, 2011

Patt Morrison schedule for Thursday, December 1, 2011

PATT MORRISON SCHEDULE

Thursday, December 1, 2011

1-3 p.m.

 

CALL-IN @ 866-893-5722, 866-893-KPCC; OR JOIN THE CONVERSATION ONLINE ON THE PATT MORRISON BLOG AT KPCC-DOT-ORG

 

1:00 – 1:30

OPEN

 

1:30 – 2:00

Mike Allen and Evan Thomas with the inside scoop on the 2012 presidential campaign

Most of Newt Gingrich’s presidential campaign staff disowned him after he took time off from his political ambitions to cruise the Greek Isles with his wife; Gingrich would later refer to the subsequent fallout as the “two hardest months in my life.” Revealing intimate details of headline stories like Gingrich’s is the purpose of a new series of e-books, called the “Politico Playbook 2012” series, being co-authored by prominent Politico writer Mike Allen and author Evan Thomas. The collection will consist of four digital books about the 2012 presidential election published exclusively in electronic form by Random House Publishing Group. The first installment, titled “The Right Fights Back,” chronicles the Republican Party’s struggle to define itself going into the 2012 election. Allen and Thomas provide in-depth analysis of the key power-players and sometimes-scandalous events that are influencing the race for the White House. What do you think of the scandals and gaffes associated with politicians such as Newt Gingrich, Tim Pawlenty, and Herman Cain? Do these proceedings have any affect at all on the reputation of the Republican Party?

 

PATT:  The first eBook in POLITICO’s election series, “PLAYBOOK 2012: THE RIGHT FIGHTS BACK,” went on sale yesterday.

 

Guests:

Mike Allen, chief White House correspondent for POLITICO

 

Evan Thomas, author of six books, including “Sea of Thunder,” about the war in the Pacific, and “The War Lovers,”  which chronicles the call to war following the mysterious explosion of the USS Maine in the Havana Harbor in 1898.

 

2:00 – 2:30

Should schools, cities and landmarks be selling ad space?

Some cities and schools suffering in the economic downturn have turned to advertising as a means to shore up their ailing budgets. Cash-strapped Chicago draped seven banner ads for Bank of America on the Wabash Avenue Bridge in an attempt to make up some of the city’s $600 million budget shortfall and is seeking to raise $25 million in advertisements on public property. Bank of America paid $4,500 to have the signs placed on the bridge. Blair Kamin of the Chicago Tribune called the ads “a visual crime,” but an editorial from the Chicago Sun-Times said it was a better alternative than going bust. In Colorado, report cards for Jefferson County Public Schools’ students now feature ads from CollegeInvest, a college savings program. In the suburbs of Salt Lake City efforts are underway to place ads on school buses. But these tactics aren’t unique to the U.S.; Italian cities such as Rome and Venice have sought private funds for public projects. The restoration of Rome’s Coliseum is being funded by a $34 million pledge from Tod’s, an Italian luxury group. Will dire economic times and political posturing force more states and cities to adopt this form of revenue raising? What about in Los Angeles? Which sites do you think are off limits? Which sites would be acceptable?

 

Guests:

AN AD GUY WHO DOESN'T GET THE ADS

Tim Terchek, (Tur-check), executive director of the Drucker Group ad firm

CALL HIM

  • "I have made my living in advertising, but there has to be better ways to raise money." 
  • "The bridge ads could backfire if public disgust sticks to the bank."

 

HE WILL DISCUSS ADS IN SCHOOL

Robert Weissman, president, Public Citizen

CALL HIM

 

2:30 – 2:40

OPEN

 

2:40 – 3:00

What’s the difference between a migraine and a headache?

It’s estimated that 18-24 percent of women and 6-to-9 percent of men in North America suffer from the chronic neurological disorder of migraines. Now UCLA has created the first-ever chair for headache research to study migraines and other pains between the ears. The inaugural chair holder, Dr. Andrew Charles, says the worldwide social and economic costs of the disorder are “staggering.” By studying patterns of brain-cell communication involved in migraines, his lab has identified multiple potential treatment approaches. Ever wondered what the difference is between a headache and a migraine? Or why migraines are usually only felt on one side of your head? Dr. Charles joins Patt to talk about the latest research and answer your questions about the ailment.

 

Guests:

Andrew Charles, inaugural holder of the Luskin Chair in Migraine and Headache Studies at UCLA; he’s a professor of neurology and director of UCLA's Headache Research and Treatment Program

CALL HIM:

 

 

 

 

 

 

 

 

 

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