Contact: Producers Joel Patterson, Jasmin Tuffaha, Fiona Ng, Karen Fritsche
626-583-5100
SCHEDULE FOR AIRTALK WITH LARRY MANTLE
Monday, September 2, 2013
***NOTE: Because of the Labor Day holiday, AirTalk is on tape. During the first hour, we’ll be running the segments that made up the noon hour of our Monday, August 12, 2013 show. In our second hour, we’ll be running the segments from the noon hour of our Tuesday July 9, 2013 show. If there are any questions about the content of the show, call Joel at below cell number or email.
BILLBOARD #1
11:00:00 - 11:00:30
ENCO #41635 - BB HR.1
In: (music)
Out: “...Are you sad or proud?”
TRT: 29.6
SEGMENT 1
11:06 – 11:19
ENCO #41567 LaborDay1
In: (music)
Out: “...first Hettie Lynne Hurtes has the news.”
TRT: 13:22.5
Topic: Tyson Foods bans using cattle with Zilmax growth hormone: On Thursday, August 8th, market traders noticed cattle prices rose sharply. It was in response to news that Tyson Foods - a major meatpacker - quietly had sent letters to cattle feedlots indicating Tyson would no longer buy cows fed Zilmax. That's a supplement designed to bulk up cows before slaughter. Tyson cited the health of animals as reason for the change. They said experts have anecdotal evidence of cows becoming lame as a side effect of the growth-inducing drug. Such supplements are approved by the U.S. Food and Drug Administration. If market prices are up on the news, consumers can expect supermarket prices to rise, too. Industry watchers are calling this a game-changer. Some also question Tyson's true motivation. Is it because they're trying to gain access to foreign markets that ban growth hormones? Is the export market becoming more important than domestic shoppers for agriculture companies? Will other meatpackers follow suit? Will feedlots be forced to halt using Zilmax and similar drugs?
Guest: Mike Callicrate, Cattle producer based in Saint Francis, Kansas; Proprietor of Ranch Foods Direct which markets farm to table beef
Guest: Tom Talbot, Cattle producer and Veterinarian from Bishop, California; Past Chairman, Cattle Health and Well-Being Committee, National Cattlemen’s Beef Association
Guest: Dennis Smith, Livestock Industry Analyst and Commodities Broker, Archer Financial Services
SEGMENT 2
11:21 - 11:42
NOTE: This segment runs a couple minutes long, but segment 3 is shorter to make up for it.
ENCO #41574 LaborDay2
In: (music)
Out: “...first Hettie Lynne Hurtes has the news.”
TRT: 20:26.4
Topic: Tyson Foods bans using cattle with Zilmax growth hormone CONT’D
Topic: Kegger! Top party schools unveiled: Did your alma mater make the list? University of Iowa is ranked the number one party school in the country as part of the latest Princeton Review rankings. Last year, Princeton Review ranked West Virginia University number one, but this year WVU dropped to fourth place. University of California-Santa Barbara is ranked number seven. On the other end of the spectrum Princeton Review also ranked the top sober schools, with Pepperdine University coming in at number seventeen. If you’re a parent, would you care if the school your son or daughter went to a school on the top party schools list? Is your alma mater a party school? Do rankings like this help or hurt a school’s reputation? How much do these rankings matter?
Guest: Rob Franek, publisher, The Princeton Review
SEGMENT 3
11:44 – 11:58:30
ENCO #41579 LaborDay3
In: (music)
Out: “...it should be regulated like booze?.”
TRT: 13:26.4
Topic: How Lego went from being a cute toy to a play-time empire: The iconic LEGO brick was built in 1958, and since has captivated fans everywhere becoming the world's most valuable toy company. But just 10 years ago, unprofitable, the company faced bankruptcy. It started with a Danish carpenter who created toys, and through innovation created hit toys for the next four decades. The book, “Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry” by David Robertson delves into the company’s ethos, its most popular inventions, what nearly ruined them, and how they bounced back. Robertson’s book is an insider’s story that gives a glimpse into the brand that has reinvented itself through designers, company leadership, and loyal fans. Did you play with LEGOs as a kid? What did building things with snap-together blocks teach you that you used later in life?
Guest: David Robertson, professor of Innovation and Product Development at the University of Pennsylvania’s Wharton School of Business and the author of “Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry”
BILLBOARD #2
12:00:00 - 12:00:30
ENCO #41636 - BB HR.2
In: (music)
Out: “...on this reprise hour of Airtalk.”
TRT: 30.3
SEGMENT 4
12:06 - 12:19
ENCO #41626 LaborDay4
In: (music)
Out: “...first Hettie Lynne Hurtes has the news.”
TRT: 13:15.1
Topic: Why flying phobias persist despite soaring airline safety records: The dramatic images of Saturday's Asiana Airlines' crash stir fears of flying, but the sober statistics of plane crashes tell a different story. According to a notable scholar from MIT, the chance of dying in an airplane disaster in the U.S. is 1 in 14 million. Travelling abroad? World-wide, 2012 was the safest year for commercial air travel since 1945. Put another way, MIT’s Arnold Barnett says flying has become so reliable that you could fly every day for 123,000 years before being in a fatal crash. So why are people still afraid of flying? Some are so scared that careers get derailed, vacations never got off the ground, and far-away loved ones get fed up with one-way visits. UCLA psychologist Emanuel Maidenberg joins AirTalk to explain the causes of and cures for aerophobia.
Guest: Emanuel Maidenberg, PhD, Director, Cognitive Behavioral Therapy clinic at UCLA; he specializes in anxiety disorders
SEGMENT 5
12:21-12:39
ENCO #41967 LaborDay5
In: (music)
Out: “...Hettie Lynne Hurtes has the news.”
TRT: 17:49.8
Topic: Why flying phobias persist despite soaring airline safety records CONT’D
Topic: How to lower people’s sugar consumption? Try regulating it like alcohol. Yep. That’s exactly what pediatric endocrinologist Robert Lustig at the University of California, San Francisco suggested in an interview at this year’s Aspen Ideas Festival. Lustiq argues that sugar satisfies the four criteria used to determine whether a substance, like alcohol, should be regulated. 1. Ubiquity: it is everywhere. 2. Toxicity: that consumption in a large amount leads to chronic health problems. 3. Addictiveness: the more we eat it, the more we want it. 4. It has a negative impact on society. Certainly, overindulging your sweet tooth could lead to diabetes, obesity and other health issues, but is sugar really as bad as something like liquor? Should we consider regulating sugar? What are the benefits and the drawbacks?
Guest: Robert Lustig (LUHS-tig), MD, a pediatric endocrinologist at the University of California, San Francisco.
Guest: Keith Ayoob (AY-yoob), Associate Professor of Pediatrics at Albert Einstein College of Medicine
SEGMENT 6
12:41-1:00
ENCO #41978 LaborDay6
In: (music)
Out: “...Have a great day...[music]”
TRT: 16:02.1
Topic: How to lower people’s sugar consumption? Try regulating it like alcohol CONT’D
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Joel Patterson
Senior Producer, AirTalk
626-583-5375 office
858-349-2205 cell
@joelerson
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