Thursday, February 18, 2010

100 lifeguard towers transformed Saturday during public art event


Media Advisory


Who:              LA County Lifeguards, Portraits of Hope, children and adults with disabilities


When:             Saturday, February 20, 2010 - 10 am and 4 pm - 13535 Mindano, Marina Del Rey


What:            An historic, one-of-a-kind, visual transformation of LA’s famed beaches during peak season.   More than 100 lifeguard towers in a row, spanning more than 30 miles of LA’s world famous coastline, will be visually transformed as part of a massive public art and civic project conceived and developed by Portraits of Hope ( and championed by LA County Lifeguards.


On Saturday, LA County Lifeguards, their friends and families, along with children and adults with disabilities will be painting vibrant art panels for the exteriors of the LA County lifeguard towers. Ultimately, over 5000 youngsters and others from schools, hospitals and youth groups will be involved in the project. This event will showcase Southern California’s civic pride and give sick and disadvantaged kids the thrill and satisfaction of seeing their work adorn L.A. County’s greatest asset . . . its beaches!


Artist Renderings:

More than 100 of the Los Angeles County beach lifeguard towers in cooperation with the Los Angeles County Lifeguard Association.


The Project:  For five months, LA’s legendary beach towers will come to life in vivid designs and colors – transforming the nation’s most recognized coastline – and capturing the attention of and engaging millions of Angelenos, visitors, tourists, and viewers directly and through media profiles.


The tower artwork will be created on temporary, professionally installed, soft-material, and flex thin-board panels that will be applied onto the outer surface of the tower structure itself. The start of the 5-month exhibition will be in May 2010, and the installation will remain through beginning of October 2010.   


For the 4 -5 month programmatic phase – and as part of their participation in the project – youngsters and adults will be involved in hand-painting vivid, stand-out designs on form-fitting art panels that will be installed on the 4-sided towers and their roof tops – enveloping the towers. The public art exhibition will strikingly transform the signature beaches


The public will notice that world renowned Zuma, Malibu, Santa Monica, Venice, Marina Del Rey, Playa Del Rey, Manhattan and Hermosa Beaches lifeguard towers are going to be transformed with dynamic, vivid colors and designs that will be visible from the land, air, and water.


For more information contact:

Eric Rose, Englander, Knabe & Allen – 805-624-0572 (Cell)

Steven Powell, Los Angeles County Lifeguard Association - 310-528-1338 (Cell)

Steve Ricci, Portraits of Hope - 310-951-5936 (Cell)


Portraits of Hope rendering



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