Tuesday, February 3, 2009

ADVISORY: Wednesday Green Bags for Green Earth event -- more information and contacts added




MEDIA ADVISORY                                 CONTACTS:  Angie Castro, Molina (213) 703-2823

                                                                  Mary Key, Fox Sports en Español, (786) 380-7423

                                                                   Deanna Canedo, The Jeffrey Group, (305) 431-8937




Top Spanish-Language Sports Brand Unites with LA County Supervisor

to Educate Elementary Students and their Families on Preserving the Environment


WHAT:           Los Angeles County Supervisor Gloria Molina, with the support of Fox Sports en Español, local students, Heal the Bay and the Environmental Protectors, is launching a campaign to fight the “Bag Monster” (symbolizing the number of plastic bags used by U.S. households annually).  This effort will be executed in concert with elementary school students in Florence-Firestone, to introduce the “Green Bags for a Green Earth” campaign.   Students will learn about the negative impact of plastic bags on the environment, and have the opportunity to sign-up for the Molina’s Earth Defenders team to help promote the use of canvas bags in place of single-use bags. 

“We want to affect behavioral change in environmental responsibility, by initiating a new generation of earth defenders,” said Molina.  “By learning early and helping educate parents about the importance of reusable bags, young people are taking action and participating in preserving a “greener” earth for their generation…and generations to come,” said Molina.

Molina and students will be joined by Fox Sports en Español’s Senior Vice President and Assistant General Manager, Raúl de Quesada, and celebrated sports anchor Alejandro Luna, in fighting Heal the Bay’s Bag monster.

"Environmental concerns are significant social issues across cultures and Latinos are no exception.  Therefore we must become more aware of how our daily choices affect the environment.  We should become leaders in providing solutions by taking positive actions in our daily lives, as these actions will have a positive impact on the quality of life for future generations," stated Raúl de Quesada, Senior Vice President and General Manager of Fox Sports en Español”. .

WHEN:            Wednesday Feb. 4th at 9:30 AM

WHERE:          Lillian Street Elementary School, 5905 Lillian Street, L.A., CA 90001

WHO:              LA County Supervisor Gloria Molina, 400 Lillian Elementary School students,

Fox Sports en Espanol’s Raúl de Quesada and sports anchor Alejandro Luna, Heal the Bay, L.A. County Public Works, San Gabriel Valley Conservation Corp and retail participants El Super, Superior and El Tapatio Markets


CONTACT:    For media credentials on-site, hi-resolution images, or exclusive interviews with Raúl de Quesada and Alejandro Luna, please contact: Mary Key or                        Deanna Canedo.                     # # #

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