Friday, March 5, 2010

LA County Urges Residents to Participate in Census Count



        Contact:  Judy Hammond, Director of Public Affairs, (213) 974-1363

                 Brian Lew, Assistant Director, (213) 974-1652 


                                                                                    March 5, 2010




The County of Los Angeles is urging residents to take part in the upcoming 2010 Census count.  With the slogan “You Count!”  and in partnership with the U.S. Census Bureau, the goal is to increase participation in the 2010 Census and achieve a complete and accurate count. 


It is estimated that more than 170,000 residents went uncounted in Los Angeles County in the 2000 Census, resulting in the loss of $636 million in federal funding.


The County has planned a number of activities to promote the Census within the community.  These include Census walks, outreach to the homeless, community workshops, employee volunteer activities, events to assist residents to fill out their forms, and a joint activity with the State of California on Be Californian, Be Counted Day.


Large bright yellow posters are being put up in more than 300 bus shelters in unincorporated areas throughout the County, in County facilities, and in all the Superior Court buildings.


Additionally, hundreds of thousands of flyers in eight languages are being distributed at events and facilities throughout the County, and banners are being hung in 20 sites in unincorporated areas.


Public service announcements are airing on the County Channel and other cable television channels, and videos -- including the “100 Percensus” episode of the Marvelous Misadventures of Flapjack cartoon -- are being displayed in waiting areas of County facilities.  


A County website provides information to educate and motivate residents to take part in the Census, and includes a special section for kids.  


Census forms will be delivered or mailed to households between  March 15-17. Households should complete and mail back their forms upon receipt. Census workers will visit households that do not return forms to take a count in person. 


“Our goal is to make sure every County resident is counted,” said Supervisor Gloria Molina, chair of the Board of Supervisors.  “The Census determines funding for schools, jobs, hospitals, libraries, parks, roads and other important services.”

The 10-question form should take about 10 minutes to complete. 

The County is collaborating with other government agencies, community partners and grassroot neighborhood groups to reach the hard-to-count populations, including recent immigrants and the homeless.

“The Census count is important, easy and safe,” said Molina.




March 6:                      Census “Train the Trainers,” Whittier Unincorporated Complete Count Committee

March 13-27:              Whittier Unincorporated Complete Count Committee Census Walks (Saturdays)

March 15:                    Visioning Project Community Workshop - Lennox

March 15-18:              CENSUS FORMS ARRIVE IN L.A. COUNTY HOMES

March 17:                    County “Fill Out Your Census Form Day - Countdown to Census Day”  and Census at Florence-Firestone/Walnut Park Walk

March 20:                    East Valinda Complete Count Committee Census Walk

March 20:                    Rowland Heights Complete Count Committee Census Walk

March 20:                    State/County- “Be Californian, Be Counted.” Hollenbeck Youth Center

March 27                     East Los Angeles Complete Count Committee Census Walk

March 27:                    Hacienda Heights Complete Count Committee Census Walk

March 29 -April 2:       County Cesar Chavez Community Service Week/County Employee Census Volunteer Activities 

March 29-31:              Census Bureau concentrated outreach to homeless at emergency shelters, soup kitchens/food vans, and non-sheltered locations; Cesar Chavez Week volunteers to assist.

March 31:                    Cesar Chavez Day – Census Focus (Church food bank in South Whittier)






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