AEG’S SEASON OF GIVING CELEBRATES
MENTAL HEALTH AWARENESS NIGHT
LOS ANGELES LAKER RON ARTEST TO MAKE SPECIAL APPEARANCE
TO DEBUT HIS PSA “YOU CAN DO IT” at L.A. LIVE
WHAT: On Tuesday, December 21, during its December Season of Giving campaign, AEG is dedicating its holiday efforts to Mental Health Awareness Night. Los Angeles Laker Ron Artest will join Los Angeles County Supervisor, Zev Yaroslavsky, Hollywood Producer, Gary Foster, Los Angeles County Supervisor, Mayor Michael D. Antonovich, Marvin J. Southard, D.S.W., Director of Mental Health to promote mental health awareness, access to mental health services and to reduce the stigma associated with getting help for mental illness. Additionally, Ron Artest’s will debut his PSA “You Can Do It” on the L.A. LIVE screens.
WHO: Los Angeles Laker Ron Artest, Zev Yaroslavsky, Gary Foster, Mayor Michael D. Antonovich, Dr. Marvin J. Southard
WHEN: Tuesday, December 21
4:00 p.m. Media Check-in
4:30 p.m. – 5:00p.m. Presentation/debut of PSA “You Can Do It”
WHERE: Nokia Plaza L.A. LIVE
800 W. Olympic Blvd.
Los Angeles, CA 90015
MORE: Mental illness affects approximately one in four individuals in Los Angeles. Help for mental health issues and substance abuse is available and necessary to prevent unnecessary pain and suffering including life crises, hospitalization and homelessness. The goal of the PSA is to address the stigma associated with mental illness and encourage the public to seek mental health services for hope, wellness and recovery. Los Angeles County Department of Mental Health is the largest mental health system in the United States.
The Mission of Xcel University, established by Ron Artest, is to encourage children and teens living in high-poverty and high-risk environments to complete their education, get good grades, and encourage students to become community leaders by volunteering their time and giving back to their communities. Xcel University works with community centers and schools to identify high-risk students and give these students an incentive to live a positive, healthy lifestyle. Artest is currently hosting an online raffle of his 2010 Championship Ring, which closes on Christmas Day, with proceeds going towards nonprofits that provide mental health services to their communities.
AEG’s Season of Giving is an initiative designed to raise funds and generate awareness in support of local non-profit organizations working on issues of hunger, homelessness and healthcare. During the month of December, a different non-profit organization will be highlighted during a brief program at the Los Angeles Kings Holiday Ice at L.A. LIVE.
CONTACT: For all media inquiries please contact:
Lauren McGee
310.467.9372
For public inquiries, please contact:
Alysa Solomon, Ph.D.
213.305.3119
Los Angeles County Department of Mental Health
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