Tuesday, December 21, 2010

WEDNESDAY EVENT: County Partners with Activist Dolores Huerta to Let Families Know About Food Assistance Available During Economic Downturn


County of Los Angeles

Tel (562) 908-8400  Fax (562) 908-0459



                             PHILIP L. BROWNING

                            SHERYL L. SPILLER
                            Chief Deputy

"To Enrich Lives Through Effective And Caring Service"


December 21, 2010                                                                                                              Contact:  James Bolden 310-266-4799
                                                                                                                                               Shirley Christensen 562-908-8311

L.A. County Partners with Activist Dolores Huerta to Deliver Important Message                            of Food Assistance to Struggling Families During Economic Downturn

The call, in the form of a 30-second PSA by Ms. Huerta, will go out to those in immediate
need to take advantage of the County's 'CalFresh' benefits

WHO:        Dolores C. Huerta, national civil rights activist and long-time advocate for the working poor; Philip L. Browning, Director, Los Angeles County Department of Public Social Services (DPSS); and community stakeholders from the Florence-Firestone community.        

WHAT:        The announcement by DPSS regarding its latest efforts to disseminate important information about the federally-funded Food Stamp assistance program — now called 'CalFresh' — to struggling individuals and families in desperate need of food assistance during the holidays and beyond.

The department's public awareness efforts include the release of a 30-second public service announcement (PSA) featuring Dolores Huerta and the deployment of the department's Health and Nutritional Mobile Office Van, which travels to non-traditional locations throughout the County providing information about CalFresh.

The Department has also issued a call to the entire DPSS workforce, encouraging them to do their part in helping to increase public awareness about food assistance, as well.

BACKGROUND:        The U.S. Department of Agriculture (USDA) reported in November that about 15% of U.S. households — about 17.4 million families — lacked enough money to feed themselves at some point in 2009.  The USDA also found that 6.8 million of these households — with as many as one million children — experienced ongoing financial problems that left them unable to eat on a regular basis.  

In the English/Spanish language PSA, Ms. Huerta urges families most vulnerable to hunger during the current downturn in the economy to take advantage of the federally-funded CalFresh benefits to properly provide for their families.

WHEN:                Wednesday, December 22, 2010 at 10:30 AM

LOCATION:        Florence Firestone Multipurpose Center, 7807 S. Compton Ave., L.A. CA 90001 (Note: This location is shared by 1st District Supervisor Gloria Molina and 2nd District Supervisor Mark Ridley-Thomas)

VISUALS:        A video loop of the 30-second PSA, the DPSS Health and Nutrition Mobile Unit on site helping local residents with their questions about CalFresh benefits.

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