County of Los Angeles
DEPARTMENT OF PUBLIC SOCIAL SERVICES
12860 CROSSROADS PARKWAY SOUTH CITY OF INDUSTRY, CALIFORNIA 91746
Tel (562) 908-8400 Fax (562) 908-0459
PHILIP L. BROWNING
SHERYL L. SPILLER
"To Enrich Lives Through Effective And Caring Service"
FOR IMMEDIATE RELEASE
December 21, 2010 Contact: James Bolden 310-266-4799
Shirley Christensen 562-908-8311
L.A. County Partners with Activist Dolores Huerta to Deliver Important Message of Food Assistance to Struggling Families During Economic Downturn
The call, in the form of a 30-second PSA by Ms. Huerta, will go out to those in immediate
need to take advantage of the County's 'CalFresh' benefits
WHO: Dolores C. Huerta, national civil rights activist and long-time advocate for the working poor; Philip L. Browning, Director, Los Angeles County Department of Public Social Services (DPSS); and community stakeholders from the Florence-Firestone community.
WHAT: The announcement by DPSS regarding its latest efforts to disseminate important information about the federally-funded Food Stamp assistance program — now called 'CalFresh' — to struggling individuals and families in desperate need of food assistance during the holidays and beyond.
The department's public awareness efforts include the release of a 30-second public service announcement (PSA) featuring Dolores Huerta and the deployment of the department's Health and Nutritional Mobile Office Van, which travels to non-traditional locations throughout the County providing information about CalFresh.
The Department has also issued a call to the entire DPSS workforce, encouraging them to do their part in helping to increase public awareness about food assistance, as well.
BACKGROUND: The U.S. Department of Agriculture (USDA) reported in November that about 15% of U.S. households — about 17.4 million families — lacked enough money to feed themselves at some point in 2009. The USDA also found that 6.8 million of these households — with as many as one million children — experienced ongoing financial problems that left them unable to eat on a regular basis.
In the English/Spanish language PSA, Ms. Huerta urges families most vulnerable to hunger during the current downturn in the economy to take advantage of the federally-funded CalFresh benefits to properly provide for their families.
WHEN: Wednesday, December 22, 2010 at 10:30 AM
LOCATION: Florence Firestone Multipurpose Center, 7807 S. Compton Ave., L.A. CA 90001 (Note: This location is shared by 1st District Supervisor Gloria Molina and 2nd District Supervisor Mark Ridley-Thomas)
VISUALS: A video loop of the 30-second PSA, the DPSS Health and Nutrition Mobile Unit on site helping local residents with their questions about CalFresh benefits.
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