Thursday, May 13, 2010

Portraits Of Hope Project To Unveil Beach Lifeguard Towers


Portraits Of Hope Project To Unveil Beach Lifeguard Towers


Los Angeles – Wednesday, May 19th at 10:00 a.m, Portraits of Hope along with Los Angeles County Lifeguards, elected officials and representatives from the Department of Beaches and Harbors and Ford Motor Company will unveil 3 of the vibrant exteriors to be used on more than 150 LA County lifeguard towers. Los Angeles County beach lifeguard towers are being visually transformed as part of a massive public art and civic project conceived and developed by Portraits of Hope (


WHEN:          Wednesday, May 19th at 10:00 a.m

WHAT:          Three towers will be revealed. One tower will show a shapes-themed design, one a flower design, and one an aquatic design.

WHERE:       200 Santa Monica Pier, Santa Monica – just South of the Santa Monica Pier

WHO:             Portraits of Hope founders Ed Massey and Bernie Massey, Supervisor Zev Yaroslavsky, LA County Lifeguards.


Artist Renderings:


Additional Details:

Nearly 6,000 youngsters and 2,500 adults from schools, hospitals, youth groups, and social service programs were involved in the project.  This summer long public art initiative will showcase Southern California’s civic pride and has given children, many facing medical and physical challenges, the thrill and pride of seeing their work adorn L.A. County’s greatest asset . . . its beaches!


Previous Portraits of Hope Projects have included everything from blimps, buildings, and the New York City taxi fleet, to NASCAR racecars, tugboats, and vintage airplanes. Ford Motor Company’s relationship with the Los Angeles County Lifeguards started with the introduction of its Escape Hybrid vehicles in 2008. Now heading into their 3rd year in operation on LA County’s beaches, the hybrid fleet has participated in 19,754 rescues and saved the county over 11,000 gallons of gasoline.


For more information contact:

Eric Rose, Englander, Knabe & Allen – 805-624-0572 (Cell)

Steven Powell, Los Angeles County Lifeguard Association - 310-528-1338 (Cell)

Steve Ricci, Portraits of Hope - 310-508-9684 (Cell)

Bill Harrison, Fifteen Minutes (Ford Motor Company) – 213-712-8811 (Cell)


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