PATT MORRISON SCHEDULE
Tuesday, June 2, 2009
1:00 – 1:40
1:40 – 2:00
Marcus Noland, senior fellow for the Peterson Institute for International Economics and a
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2:00 – 2:20
2:20 – 3:00
Producers on Producing
What does it take to make good product in a bad economy? Be it in film, television, cable or on the internet, the producer faces an ever-changing technological landscape, the challenge of pleasing an increasingly diverse audience, and the consumer's demand for more, more, and different, please! Three award winning producers tell us how they do it.
Bruce Cohen, co-producer of "Milk", starring Sean Penn, who won the Oscar for his perforance as Harvey Milk. The film was nominated for 8 Academy Awards, including Best Picture. He is also co-producer of "American Beauty, "Down with Love," "Big Fish," and the list goes on. In television, Bruce and his partner executive produced the ABC series "Pushing Daisies." He is currently Vice President of Motion Pictures of the Producer's Guild.
Marshall Herskovitz, writer, producer and director. He helped create such series as “thirtysomething”, “My So-Called Life”, and “Once and Again”. Among the films he has produced are “Legends of the Fall”, “Traffic”, “I Am Sam”, “The Last Samurai”, and “Blood Diamond”. In 2007 Herskovitz migrated to the Internet with “quarterlife”, the online series and social network dedicated to artistic, activist twentysomethings. Less than a year after launch, the website has become an international destination with members in 60 countries, and the series has become the third most successful scripted program in Internet history. He is currently serving as President of the Producers Guild of America.
Gale Anne Hurd, producer of more than two-dozen feature films that have generated billions of dollars in revenue, and earned Oscar® nominations and numerous awards. She has championed paradigm-shifting technological innovations, and made her mark within the previously all-male ranks of epic-scaled, sci-fi action-adventure productions. Her list of credits reads like the who's who of