Tuesday, April 7, 2009

Patt Morrison Weds, April 8


Wednesday, April 8, 2009

1-3 p.m.


1:00 – 1:20

Bienvenidos Yanquis

Fidel Castro has been more reclusive than Greta Garbo since he got sick, but he met unexpectedly with members of the congressional black caucus. We hear just what Castro had to say, and whether this means warmer relations between the US and Cuba.




Barbara Lee, Laura Richardson, OR Mel Watts: Members of the delegation that met with Cuban leader(s)



1:20 – 1:40




1:40 – 2:00

"The Little Girl Who United the World for a Moment"

Sixty years ago today, 3 ½ year-old Kathy Fiscus fell down an abandoned well in San Marino. In another time, it would have been a matter of private grief, but at the dawn of the television era, Kathy's disappearance marked a transformation in broadcast journalism—preempting KTLA's scheduled programming for 27 hours as they reported live from the scene. By the time rescuers recovered her body, the nature of news had been altered, bringing the most personal of stories to the public arena with urgency unimaginable just a few years earlier.



Stan Chambers, KTLA reporter who broadcast from the Kathy Fiscus event

Call him @

Bill Deverell, professor of American history at USC; he delivered the 2009 Hayes Foundation Lecture on the Kathy Fiscus Tragedy at the Huntington Library






2:00 – 2:40

Recession Marketing:  Selling when Nobody's Buying

Stay home and cook, mow your own yard, clean your own house -- tote that barge, lift that bale! And in the process, save some money and get back to basics.  That's the message from marketers these days, as consumers limit their spending on non-essentials and bargain shop for the rest.  What IS the secret to selling when nobody's buying?  We check in with the POM queen herself, Lynda Resnick, and marketing guru Marc Fleishhacker on how they do it. 



Lynda Resnick, owner of POM Wonderful, Teleflora, Fiji Water and Paramount Farms. 

Her new book, with Francis Wilkinson, is "Rubies in the Orchard: How to Uncover the Hidden Gems in Your Business."


Marc Fleishhacker (as in FLY), Managing Director of Ogilvy Consulting, a division of Ogilvy & Mather North America




2:40 – 3:00



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