PATT MORRISON SCHEDULE
Wednesday, April 8, 2009
1:00 – 1:20
Fidel Castro has been more reclusive than Greta Garbo since he got sick, but he met unexpectedly with members of the congressional black caucus. We hear just what Castro had to say, and whether this means warmer relations between the
GUESTS NOT CONFIRMED
Barbara Lee, Laura Richardson, OR Mel Watts: Members of the delegation that met with Cuban leader(s)
1:20 – 1:40
1:40 – 2:00
"The Little Girl Who United the World for a Moment"
Sixty years ago today, 3 ½ year-old Kathy Fiscus fell down an abandoned well in
Stan Chambers, KTLA reporter who broadcast from the Kathy Fiscus event
Call him @
Bill Deverell, professor of American history at USC; he delivered the 2009 Hayes Foundation Lecture on the Kathy Fiscus Tragedy at the Huntington Library
2:00 – 2:40
Recession Marketing: Selling when Nobody's Buying
Stay home and cook, mow your own yard, clean your own house -- tote that barge, lift that bale! And in the process, save some money and get back to basics. That's the message from marketers these days, as consumers limit their spending on non-essentials and bargain shop for the rest. What IS the secret to selling when nobody's buying? We check in with the POM queen herself, Lynda Resnick, and marketing guru Marc Fleishhacker on how they do it.
Lynda Resnick, owner of POM Wonderful,
Her new book, with Francis Wilkinson, is "Rubies in the Orchard: How to Uncover the Hidden Gems in Your Business."
Marc Fleishhacker (as in FLY), Managing Director of Ogilvy Consulting, a division of Ogilvy & Mather North America
CALL HIM @
2:40 – 3:00